Elyd Yachts

Eduardo Lalanne is a Spanish artist and designer whose work moves between contemporary art, design, and naval aesthetics. With a background in business studies and later specialization in naval design at the Politecnico di Milano, Lalanne developed a visual language defined by geometric minimalism, balance, and refined materiality. When Eduardo Lalanne created the yacht for ELYD Yachts, the project was conceived as more than a nautical object — it became an extension of his artistic and aesthetic vision. For the campaign surrounding the launch, we focused on capturing the understated luxury, sculptural lines, and cinematic elegance of the yacht through a visual language inspired by classic boating culture. This video emphasized light, textures, movement, and atmosphere, portraying the yacht not simply as a product but as a lifestyle defined by freedom.