Christmas Campaign

Bitrix Kids is a Spanish children’s fashion brand of playful and contemporary clothing full of personality. Rooted in traditional Spanish childwear, the brand blends classic silhouettes with a fresh of modern fashion. Its universe evokes summers, offering pieces that feel comfortable and naturally joyful. Each Christmas, Bitrix Kids entrusts us with the creation of its holiday campaign. For this edition, we drew inspiration from the German roots of the founder to recreate a traditional Spanish Christmas alongside the Aiguabella family, with their youngest daughter acting as the narrator of the story. The central message of the campaign is that even when everything does not go perfectly, what truly matters is being together.