Meet me in Madrid

Rosewood Villa Magna is a luxury hotel in Madrid that embodies understated elegance, aristocratic sophistication, and contemporary Spanish glamour. Located in the heart of the Salamanca district, the hotel blends classic Madrid with modern design, creating an atmosphere that feels both timeless and cosmopolitan. Following the success of the Home Alone-inspired campaign we created for the hotel the previous year, we decided to reinterpret another beloved cinematic classic: The Parent Trap. This time, instead of London and California, both sisters travel to Madrid. The story follows two young girls who secretly try to reunite their parents in Madrid in the hope of bringing them back together. Inspired by the 90s family films styles, the campaign embraces a warm and nostalgic Christmas spirit while naturally showcasing the hotel’s spaces and services through a charming and emotionally driven narrative.