Gouthdestia x Mallorca
María Gálvez
CAMPAIGN
2024
Pastelería Mallorca is one of Spain’s most iconic and renowned pastry shops. María Gálvez, founder of Gouhtdestia, is a gastronomic content creator and author of several recipe books, widely known for her approachable recipes and beautifully curated table settings. Following the success of the launch of her first cakes, María contacted us to create a very special campaign, as both she and Mallorca wanted to announce the relaunch of one of Madrid’s most famous cakes. The result was a playful and entertaining film shot inside the bakery’s workshop alongside the pastry team and employees. Using humor and a cinematic tone, we gave María, the central character of the story, a sense of mystery and intrigue that reflected the anticipation surrounding the launch itself, blending tradition, storytelling, and gastronomy in a warm and memorable way.