Editrix Love Stories

Editrix Wellness is an American wellness and skincare brand that approaches beauty through the lens of balance, discipline, and conscious self-care. With contemporary cosmetic science the brand creates a universe that feels calm, elevated, and deeply connected to modern wellbeing. Its identity blends warmth with understated luxury, promoting skincare not only as a beauty ritual but as a daily act of intention. For this campaign, part of the series LOVE STORIES, we wanted to celebrate the passion and dedication that define extraordinary individuals by focusing on Alejandra Artiach, Spanish national show of jumping horses champion. Under the concept “Discipline for Your Skin”, we drew a parallel between the rigor, perseverance, and emotional commitment required in professional sport and the discipline behind personal care rituals. The result is an intimate and aspirational portrait that connects performance, elegance, and wellbeing through a cinematic and emotionally driven narrative.