Unexpected Journey

BYAN is a contemporary fashion brand known for its minimalist aesthetic, refined silhouettes, and strong focus on craftsmanship. The brand blends modern elegance with effortless wearability, creating timeless pieces that feel both sophisticated and understated. With a careful attention to detail, premium materials, and a clean visual identity, BYAN represents a balance between creativity, authenticity, and modern luxury. On this occasion, we came up with a bold and playful concept. We wanted to recreate the story of two stepsisters who inherit a house in Segovia. Driven by curiosity — and unaware of each other’s existence — they both decide to travel there to discover what the house is hiding. Through moments of boredom, silence, and intimacy, where the clothing naturally takes center stage, we created an aesthetic reminiscent of Under the Tuscan Sun. It perfectly matched the brand’s elegant and sophisticated style, while giving the story a fresh, original, and cinematic twist.